Associate Search Console to Merchant Center to discover growth opportunities  |  Google Search Central Blog  |  Google for Developers


Monday, September 11, 2023

Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants
better manage their product offering.

Last November, Search Console created a new section to help merchants
show their products on the Shopping tab
and grow their businesses across Google by creating a Merchant
Center account.

Today, Search Console is enhancing this section to further help businesses with a Merchant Center account
to monitor the status of their products and discover opportunities to improve their visibility on Google.

With the first enhancement, merchants will receive notifications when products stop appearing on the Shopping
tab due to any issues.

Search Console Shopping tab listings notification

The second enhancement shows merchants opportunities to increase clicks and improve ranking of products on Google.

Search Console Shopping tab listings growth opportunities

To enable these new enhancements in your Shopping tab Listing report, you will need to

associate your Search Console property with a Merchant Center account
. The association can be easily
created by any Search Console property owner with admin rights to the relevant Merchant Center account.
Once the association is created, all Search Console users of the property will be able to see the new experience.

We’re rolling out this change gradually over the next few weeks. Navigate to the
Shopping tab listings
section in Search Console to check if the feature is available to you, and once it is,
follow the instructions. Read more about the
Shopping tab listings

If you have any questions or concerns, please reach out to us via the
Google Search Central Community
or on Twitter.


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